Treat Your Hair To Olaplex

Long gone are the days of wanting to change your hair colour dramatically but holding off because it might snap off. Kim Kardashian proved that during Paris Fashion Week earlier this year when she went from dark brunette to platinum blonde within a week without a hint of breakage – but do you want to know how she did it?

It was with a hair product called Olaplex and it has just landed at Off London!


Hair technology over the years has changed considerably and what was once a wild faraway dream can now be turned into reality. So if you’re a brunette, who has forever dreamed of being a blonde we can now do that for you with Olaplex and you won’t need to worry about the health of your hair.

Olaplex is free from silicone, sulfates, phthalates, DEA, aldehydes and is never tested on animals.

Instead it reconnects broken bonds in the hair that are broken during thermal or chemical services. I.e. – changing your hair colour from dark to light. But the best thing? The protection that Olapelx offers is permanent.

Using Olaplex will not only provide your hair protection during your colour treatment but it will also make your hair stronger, healthier and your colour last longer too. So even if you don’t want to change your hair colour dramatically, you can still use it for extra protection on your colour treatment.

Sound interesting? We’re answering a few commonly asked questions for you below.


How does it work?

When Olaplex is mixed with your hair colour it creates new bonds. These protect the hairs inner structure to improve strength and elasticity. Then when Olaplex has combined these new bonds they nourish the hair shaft to provide moisture and care. Leaving you with a silky, soft and shiny new hair colour.

How long does it take?

Olaplex won’t add any additional time to your salon visit. The product will be mixed into your colour and left on your hair like it normally would.

Do I need to go platinum blonde?

No. Olaplex can be used on any type of colour lightening treatment so you don’t necessarily need to be making an all over dramatic change. Olaplex can be mixed into your colour for lighter highlights, balayage and even straightening treatments or perms.

What are the ingredients?

  • Soybean Isoflavones: Add nourishment to improve the condition of your hair.
  • N-acetyl-L-cysteine: This makes bonds and protects the hair.
  • Amino acid: Adds moisture and strengthening properties that preserve the moisture of the hair and repairs the damaged parts.

Speak to your stylist during your next salon visit to see if Olaplex can be used for extra protection with your next colour treatment.

Words: Yadira Galarza Cauchi